Access Your Personal Dashboard
A partnership with Loyalty Key gives your business access to its own dashboard. This unique resource is filled with valuable insights into your revenue and the members who regularly shop with you.
When you become a Loyalty Key partner, you receive login details for your dashboard. You can log in whenever you wish to follow your revenue and the members shopping with you. The dashboard shows insights such as the number of members who have made a purchase, your revenue and much more, as we explain below.
You can also export the dashboard’s content as a PDF for use in reports or wherever you find it useful.
Keep Track of Your Revenue
Loyalty Key’s benefits programmes are built around card-linked technology. This technology makes it possible to collect data about members and the revenue they generate for your business. It connects each member’s profile with the payment card they use when shopping with you. This means the dashboard can help you understand your revenue in several ways.
You can view total revenue alongside graphs showing revenue over time and per purchase. You can also monitor the number of transactions and the amount of cashback you have rewarded programme members with.
If you have several stores, you can view data for each location and see, for example, whether one store is performing better than another. This knowledge is valuable when deciding which initiatives to prioritise in future.
You can read more about the benefits of a modern loyalty programme linked to payment cards in this article, which we wrote following the publication of Nordic Payment Report 2023.
Want to Understand Your Target Audience Better?
A good understanding of your target audience and the people shopping with you is essential. Without these insights, it is difficult to develop the right marketing and sales strategies and make them succeed.
The dashboard gives you a meaningful advantage over your competitors. Thanks to card-linked technology, it provides unique insights into the demographics of the members shopping with you.
You can easily see how these members are distributed by age, gender and geography, and choose whether to view the data by day, week or month.
You can also monitor how many members visit your business for the first time and compare this with the number who return again and again. This information is essential, because the purpose of our partnership with your business is to create more customers who return loyally.
Read more about why a loyalty programme is an essential tool for building stronger customer relationships in our article here.
Future Features
Every day, we work to make the dashboard even better and more informative, so it delivers greater value to you. We look forward to revealing new developments along the way.
In the meantime, visit your dashboard using the link below.
Originally published by Loyalty Key.