The loyalty industry is not what it was a year ago. And a year from now, it will probably look very different again. That is why we never stop challenging and rethinking our own loyalty solutions 💡
Over the past year, we have seen two trends in particular: retailers no longer want to simply be marketed to our members. They still believe loyalty and branding go hand in hand, but they also believe in data. They want to reach the right members, at the right time, with the right message. And they want to invest their marketing budgets where they can measure an effect in both the short and long term.
And the members? Their loyalty is not won through generic offers and random communication. They want brands that resonate with them, benefits they can actually use and a customer experience that never feels difficult.
We are listening. And that is why we are ready with two new features in our loyalty solutions for Danske Bank and Visa:
💸 Payout directly to the card: Cashback with Visa members can now transfer the cashback they have earned from participating businesses directly to their Visa card quickly and easily. This often means the money reaches their account the same day.
❤️ Follow businesses in the app: Members can now follow the shops, restaurants and online stores they love. This creates a more personalized and relevant experience. At the same time, it gives businesses their own community where they can target messages, offer access to exclusive events, pre-sales and much more.
We are already working on the next features, and we look forward to sharing more soon. Stay tuned 👀
Originally published by Loyalty Key.