Copenhagen, 29 October 2025
A new partnership between Loyalty Key and Danske Bank means the bank’s personal customers can now get money back when they pay with Mastercard at more than 1,700 shops, restaurants and online stores in Denmark, as well as on hotel bookings worldwide.
The solution is called Cashback. Danske Bank customers can register their Mastercard directly in the mobile bank and then earn Cashback through Loyalty Key. Customers receive a percentage of the purchase amount back when they pay with Mastercard at selected shops, restaurants and online stores. The benefits range from groceries and shopping to travel and experiences, with new participating businesses added every week.
Loyalty Key, one of the Nordic region’s leading providers of digital loyalty solutions, sees the collaboration as an important step and is pleased that it also creates direct value for the bank’s customers.
“Danske Bank is already highly innovative digitally and very good at creating value for its customers. Together, we hope to give a large number of Danish consumers even more value when they shop and travel,” says Nickolai Hoff, CEO, Loyalty Key.
Cashback directly in the mobile bank
Cashback is integrated into Danske Bank’s mobile bank, making it easy for customers to register their Mastercard, track the Cashback they have earned and receive payouts from Loyalty Key whenever the balance exceeds DKK 100.
Customers can also download the Cashback app, where they can view campaigns, new participating businesses and special offers, as well as access a hotel platform offering Cashback on hotel bookings worldwide.
According to Danske Bank, Cashback gives customers an opportunity to get more value from the purchases they already make.
“We are continuously focused on giving our customers the best products and solutions. This also applies to payments, where customers can choose the solutions that best suit their needs and preferences. With Cashback, we give customers the opportunity to get more out of their everyday spending — not by spending more, but by automatically receiving money back on purchases they already make.
Cashback is integrated directly with registered cards and is available in the mobile bank, where customers can easily track and withdraw the Cashback they have earned,” says Mark Wraa-Hansen, Head of Personal Customers at Danske Bank.
Cashback is available from today to all Danske Bank customers aged 18 or over, who can register their Mastercard for the solution directly in the mobile bank.
More information about Cashback is available at danskebank.dk/cashback.
About Loyalty Key
Loyalty Key is a leading provider of innovative loyalty programmes for the financial sector and airlines. Building on advanced payment technology, Loyalty Key delivers digital solutions designed to strengthen customer loyalty and establish deeper, more meaningful customer relationships.
For further information
Louise Udsen, Loyalty Key
Phone: +45 31 18 85 60
Email: lu@loyaltykey.com
Mads Sixhøj, Danske Bank
Phone: +45 30 46 79 19
Email: madped@danskebank.dk
Originally published by Loyalty Key.