How do you brand loyalty programmes with content that actually engages? 👀
In a new social media campaign for Cashback with Visa, we brought the Danish handball players from SG Flensburg-Handewitt into a content universe built around confession cam, challenges and “truth or lie”.
No script, no staged answers — just the players as they are.
Does that kind of content convert immediately? Not necessarily. But we believe real personalities create real relationships. And that is the kind of branding that sticks — even long after the content has been scrolled past.
There is another benefit to handling our own branding and performance marketing. The insights we build through marketing our own programmes are taken directly into the work we do to help our partners create results through our channels.
👉🏼 Watch a clip from the campaign here.
More videos from the series are being shared continuously on Instagram:
@cashbackmedvisa
Originally published by Loyalty Key.