Driving top-of-wallet behavior with card-linked cashback

Loyalty Key powers Visa’s cashback program in Denmark, enabling Visa cardholders to earn automatic cashback rewards directly on their everyday purchases. The program is designed to influence payment choice by rewarding card usage at the moment of purchase.

Our advanced payment-linked technology, combined with a user-friendly app and an extensive merchant network, creates a seamless and effortless rewards experience. This increases engagement, strengthens loyalty, and helps position Visa as the preferred card for everyday spending.